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Conventional domestic brands signed over gas players it is different, Evan? Turner is a newcomer who has been widely favored basketball, and Li Ning, this is also the industry believe that this is a "sign of historical change," how about think of this event? Guohan Yao: For the domestic development of brands, marketing strategy before they tend to be conservative, to employ "Twilight" star, the most important intention is that "please" voice like using NBA games professional image and stan jordan 3 katrina 2018 ding in the field of basketball pulled its own brand, even if NBA players had gas, but the NBA's influence there. Now, when developed rapidly after Li Ning, Anta and a number of domestic brands, with a high degree of brand promotion, consumer expectations of brands have gone up. In order to meet the new needs of the changing consumer, Li Ning had to seek "new" seeking "change", "MAKE THE CHANGE" Li Ning signed Turner is the most appropriate interpretation, of course, also the Li Ning brand remodeling after integration of international Heavy initiatives. Evan? Turner is Li Ning brand to enter the US market after the signing of the first rookie players, the infinite possibilities of his career to the Li Ning brand brings exciting business change of the machine, As Li Ning brand basketball category Strategy Director Brian Cupps said, "Increasing one like Evan? Turner as gifted young people do endorsements, this is Li Ning brand to convey a message to the global basketball circles, Li Ning basketball is committed on the global stage " Liangjie Sheng: domestic sports brand, which is a breakthrough. It changes the domestic brands have in the past been only Ersan Liu players resources or declining situation of former top players of resources, is to enhance the quality and strategic spokesperson. international top brands, this is a signal. It means the beginning of a positive challenge the domestic brand of international brands, NBA and even the most promising high-quality resources in other areas are the monopoly is becoming history. Li Ning brand itself, which is a s jordan retro 14 white/fuchsia blast/black ense of confidence. After years of development, enterprises have strengths include expertise in the field of basketball with international top brands competing, this is a breakthrough in their marketing strategy. Of course, other especially focused on the Olympic basketball and other domestic brands is a kind of pressure and challenges. NBA expanded resources Jinjiang Economic News: For sources, the domestic sporting goods giant Pick another one will strike out, the Rockets officially announced the signing of rookie Patrick? Patterson. It is reported that the two sides signed a multi-year contract, but in the future also will wear Olympic boots Patterson played NBA. Signing star, business purposes Where? Guohan Yao: NBA is a very mature market operation huge machines with unlimited business opportunities, and is committed to the rise of international domestic sports brand, there is no reason not to consider and try. It is reported that the company's current Peak has 12 NBA players, including former Rockets player Ron? Ron Artest and Carl? Landry, and now players Shane Battier of Houston and Los Swiss Olympic are also signing players, overwhelmed Patterson joined the NBA's players also means Olympic toll has risen to 13 people, a record unmatched by competitors and a new record. 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We select some players have potential, sports equipment tailored for them, the starting point is the hope from the perspective of a professional basketball for their services, thereby enhancing the Olympic brand in terms of basketball attribute height. taste "new" beneficial interaction Jinjiang Economic News: Nova is undeniable sign a bet, how to treat "Twilight star" and "Nova" marketing pros and cons of it? If signing star, how should companies build brands and Nova closely associated with the degree of it? Liangjie Sheng: the use of "Twilight" star marketing, of course, there will not be a big risk, but that has been declining, lack of marketing force sustained stamina; In addition, consumers memories of players and possibly more impressive is the peak of its fame and the time period behind the brand. On the contrary, the marketing "Rising Star" is different, this is like NIKE before Liu Xiang won the original contract, which is the "first" significance. Of course, the "Rising Star" is only the potential of stocks, the existence of an unknown nature, has great risks, but can not because there is a risk to move forward, after the growth of the brand go hand in hand with the growth of the star case everywhere, especially committed to creating international brands, but we should continue to break and try new marketing strategies and tactics. With the resources, but the key is to fall, the brand proposition is passed to the public through Nova vivid, emotional resonance among consumers, enhance brand loyalty, while doing marketing, strong pull terminal Sales. Guohan Yao: sign itself is a marketing action, through such an event will be able to attract a lot of attention, by signing a new, innovative ideas not only meet consumer demand, more importantly, also meet the current grassroots consumer psychology, in anticipation of fans, the brand ambassador has grown, the brand, the consumer, the new three together grow between interactions. This is also a part of interactive marketing. Even the century-old brand Coca-Cola has also been changing different faces in the development process. Although the brand signed rookie, risky, but China has become a mature brand, Li Ning, Anta or Peak, a mere spokesperson has been unable to shake their brand image or foundation. On the contrary, most of the big brands do not want to seem too boring, I hope with youthful, active in the contemporary young consumer groups. Brand rejuvenation has become another issue of domestic sports brand urgent consideration. Hou Lidong: Peak has always been more inclined to select NBA star, of course, this is not without risk, we make predictions of his future performance and future development by a team of professionals, reduce risk aversion brand endorsement. For example, we signed Shane Battier, he collaborated with the Olympic cooperation is a virgin, and Pick interact with him should be said to be very successful, Battier who passed out exactly express some traits of the Olympic brand mental attributes. In fact, NBA Olympic team, each player and Olympic trait can always conducted some kind of mutually consistent brand attributes. 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